PROJECT
EUREKA
ROLE
Creative Direction
Marketing
Brand Identity
Visual Style
Packaging
Product Concept
Brand Strategy
Web (Design not in use)
Media Planning
GTM
EUREKA was one of the very first vape cartridges in California, dating back to 2011. As the industry evolved and recreational use was adopted, EUREKA made the decision to wait for Los Angeles to issue licensing in order to stay loyal to their LA roots and employees. The wait is finally over, EUREKA Vapor is now fully licensed and back to producing the purest and most potent oil in the industry.
